3 Things I Learned From the Pillow Fight

The city can be an alienating place. We wear our headphones and go on with our day without talking to anyone along the way. That’s why companies like Bunz and Newmindspace came to be. We aim to break down urban barriers and create a network of city neighbors. Started out in Toronto, Bunz is now rapidly expanding in our great, big neighbor New York City. We teamed up with Newmindspace and host the 13th annual International Pillow Fight Day to spread our ethos and grow our community. The event happened on April 1st in 50 cities all over the world. We sent our intern, Ricky, to cover the event. Here are the 3 things he learned from Toronto’s International Pillow Fight:

1. People Are Down To Do Stuff:

It was 12 degrees Celsius when I checked the weather and it rained the day before, so I was a bit worried that people the event might tank. At 2:45 PM people started flocking and by 3 PM, Toronto’s Nathan Phillips Square was packed with HUNDREDS of people. At the same time, in New York there were literally THOUSANDS attending. They even managed to donate 500 clean pillows to the charity Dare2Be. I was shocked and amazed that so many people actually showed up. I didn’t realize that people are so down to do stuff; we just need a great reason to go. I guess after all, we’re all social creatures, and it’s in our DNA to want to be with each other.

2. People Love To Dress Up

Throughout the day I saw lots of people of all ages coming in costumes: sharks, hot dogs, Batman, Superman, even Baymax from Big Hero 6. I think people love dressing up because it helps us make a connection with others without even saying a word. For example, when Baymax appeared, children started crowding and people started taking pictures with it. It must feel good to bring smiles to so many strangers’ faces.

3. People Just Want to Be Friends

To tell you the truth, I’ve never been to any crowdsourced type of events, and I’ve always wondered about the people who does. When I got there, I couldn’t pinpoint a common race, age, or gender that attended the event. There were literally people from all sorts of backgrounds. At the event, I actually met a guy who I became friends with on Facebook. He later asked me if I wanted to come check out a Korean fried chicken joint a streetcar away. I would’ve loved to go but couldn’t because I had to help clean up. That meeting reminded me of the first line in Bunz’s manifesto: “We believe that every human connection, however brief, has the potential to be meaningful”. Believe it or not, me and the dude stayed in touch and are planning to meet in the next two weeks.

This experience taught me that people love to connect with each other, but just need the opportunity to do so. This is where the power of the internet and technology comes in; we are one click away from messaging our neighbors, but instead we spend our time on social media looking at things that don’t even matter. That is why companies like Bunz exist, to keep that human connection alive. Our Talk feed was designed to keep you informed about things that are happening in your area, and helps you connect with like-minded people in your city. It’s a great medium you can use to find more events like this in the future.


Have great pictures from the pillowfight? Or your own Bunz community story? We’d love to hear from you – send us an email at hello@bunz.com